About

Our Story

From Our Family to Yours

Welcome to CoolBaby, where adventure and imagination come to life on four wheels! Established in 1995 in Ludhiana, Punjab, CoolBaby has grown to become one of India’s leading manufacturers of battery-operated ride-on toys. From speedy cars to powerful bikes, our ride-ons aren’t just toys—they’re tickets to fun, exploration, and endless joy for children across the country.

For over 29 years, we’ve been dedicated to bringing smiles to little faces with products that are not only fun but also safe and durable. Every ride-on is crafted with love and care, adhering to the highest standards of quality and fair trade. At CoolBaby, we believe in creating moments of happiness and excitement for kids while making sure parents can trust our products to deliver a safe and enjoyable experience.

Our Vision

To be India’s most trusted and innovative manufacturer of battery-operated ride-ons, sparking joy, creativity, and adventure in every child’s life. We are committed to crafting sustainable, high-quality products that embody the perfect blend of fun and safety, while always maintaining fair trade practices.

Our Mission

With nearly three decades of expertise, CoolBaby’s mission is to continue delivering premium battery-operated ride-ons that delight children and bring peace of mind to parents. We’re dedicated to expanding our reach across India, ensuring that more families can access our products. By prioritizing ethical craftsmanship, continuous innovation, and a commitment to safety, we aim to create unforgettable adventures for kids everywhere!

From the turbulent times of undivided India to witnessing the dawn of a new nation post-partition, our founder Mr Vinod Kumar Arora journey has been one of resilience, hard work, and unwavering determination. With little more than grit and his core values as his foundation, he laid the groundwork for what would become a legacy.

He started Unistar, a humble trading company for cycle and auto parts, during a time when opportunities were scarce, but his vision was boundless. With every challenge, he turned obstacles into stepping stones, eventually pioneering Coolbaby Toys. What began as a trading venture has now transformed into a thriving manufacturing business, proudly Made in India.

His honesty, dedication, and values continue to shape not just the business but also the people behind it—his sons, who uphold his ideals as they lead the company today. His story is a testament to the power of hard work and unwavering principles, inspiring generations to come.

We are honored to carry forward his legacy, always striving to create with the same spirit and integrity he instilled in us.